Freelance writer and editor

Currently working on SEO and content strategy for Friends of the Earth, Echo Healthcare and Just Opened London. I’m also the editor in chief of pop culture site Methods Unsound.

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150610185304 02 famous poets super 169 article
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Because Friday: automatically turn your tweets into staggering works ...

Hey wannabe poets who are too lazy to actually write anything down or think of a decent rhyme for zenith*, I have the perfect online tool for you…

Crusoe the celebrity dachshund article
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Eight best things we found on the internet this week: a 'teetering on ...

It's a 'teetering on the edge of chaos' special.

Instagram article
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18 best branded Instagram videos of 2016 (so far) | ClickZ

Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected to endless Kardashian selfies all in a single scroll.

Screen shot 2016 07 04 at 09.49.15 article
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Eight best things we found on the internet this week | ClickZ

This is going to be an uphill struggle… Why did I decide to bring this back today? For goodness sake what have we done…

Palace logo 146x110 article
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Why I bloody love Palace Skateboards | ClickZ

Why I bloody love Palace Skateboards | ClickZ

Rotten apple 300x225 article
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Five worst decisions Apple has made in the last five years | ClickZ

Perhaps it’s because I’m an only-child and I relate to the arrogant way Apple products swagger around like they own place, believing their own hype and not playing well with others.

Thinkstockphotos 477159274 article
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Can we as an industry agree to ban the term millennials? | ClickZ

It’s embarrassing. What if other industries hear us using it? They’ll think we’re really stupid and won’t want to hang out with us anymore. We already get enough stick for bastardising the words leverage, solutions and holistic.

Highly rated amazon books2 300x225 article
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Unpicking the irony of Amazon opening its first retail store | ClickZ

Oh Amazon, is there anything you won’t do? If you thought the answer to this question was “open a physical retail store and dance on the graves of the smited fallen chains and independents it helped bury because that would be too ironic” well you’d be wrong.

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An interview with my mum about the John Lewis Christmas ad | ClickZ

Today is either the most wonderful day of the advertising calendar, or one where your misanthropy is put to the ultimate test.

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Instagram to adopt the dreaded 'algorithm', posts will show out of ...

Mar 16, 2016 ... A photo posted by Christopher Ratcliff (@christophe_rock) on Jun 13, 2015 at 5: 20am PDT. So basically Instagram is doing you a favour....

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Nine SEO techniques that take less than 15 minutes | Search Engine ...

4 days ago ... ... this is far from an exhaustive list, but it's definitely a start to getting the basics right. Christopher Ratcliff is the editor of Search Engine Watch ......

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Introducing Shift, our brand new London event, 24-25 May | Search ...

Feb 12, 2016 ... Come meet the drivers of digital change. Book your place at Shift today! Christopher Ratcliff is the editor of Search Engine Watch ......

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24 slightly depressing stats on the 'fall' of Twitter | Search Engine ...

Apr 5, 2016 ... ... has a future? We'd love to hear your opinions so please join us for #ClickZChat . Christopher Ratcliff is the editor of Search Engine Watch ......

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Peak Content: Insights and issues from #ClickZChat | ClickZ

Apr 4, 2016 ... While Search Engine Watch's own Christopher Ratcliff pointed out the need for publishing organisations – Whether traditional or those ......

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17 fascinating stats about beacons and location marketing | Search ...

Apr 27, 2016 ... This is one-third of the smartphone installed base. [Source: Business Insider]. Christopher Ratcliff is the editor of Search Engine Watch ......