Freelance writer and editor

Currently working on SEO and content strategy for Friends of the Earth, Echo Healthcare and Just Opened London. I’m also the editor in chief of pop culture site Methods Unsound.

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Uber blog flyer article

The Uber of blog posts | Econsultancy

With the prefix ‘The Uber of’ bandied around like so much trodden-in-the-dirt confetti, let’s take a look at what the phrase actually means…

Wearables blog flyer article

The next 10 years in wearable technology | Econsultancy

As long as I have enough gaffer tape and a heavy-duty staple gun, I can pretty much fix any device to my body for a decent enough time, before it falls off or I pass out from the pain.

Lets get social blog flyer article

15 brand new social networks you've never heard of but should ...

Roll up, roll up, be one of the first ever brands to join these obscure yet soon-to-be-game-changing social media networks.

Chart blog flyer article

Definitely not the 14 best digital marketing stats of the week ...

Working from home is great. You get to save some money, you can have a bit of a lie in, eat all the leftovers in the fridge, listen to records, be distracted by your confused pet who is wondering what the hell you are doing home and you can forget about personal hygiene for the entire day.

Spork blog flyer article

25 terrible metaphor-heavy digital marketing articles we haven't ...

Winning a double award for longest and least SEO friendly headline used on the blog this decade is… me! Hooray. I always knew I had it in me.

Dictionary blog flyer article

20 banned words from the Econsultancy blog and their alternatives

This list forms a part of the Econsultancy style guide, issued to all new writers in the office, along with a set of Econsultancy temporary tattoos and a nightstick.

Img 4823 blog flyer article

10 things you can do in case the internet breaks | Econsultancy

Clearly we need to put a strategy in place. If just one person’s actions, no matter how ordinary or mundane, can result in an overloading of the internet’s circuitry then who knows what global catastrophes could occur if something moderately important happens.

Room 237 blog flyer article

20 surprising things I snuck on to the Econsultancy blog while no ...

It’s good that you’re sat down already, I have some devastating news.

What is conversion rate optimisation (CRO) and why do you need it?

In this revised and updated beginner's guide I’ll be answering the following questions: What is conversion? What is CRO? What techniques can be used to improve CRO?...

How Gap can improve its email marketing

Last July I wrote an article called how fashion retailers use email marketing, in which I investigated 16 brands including ASOS, Topshop, H&M and Gap to check the frequency, content, subject lines and ultimately effectiveness of their various email campaigns....

Resolving the customer identity challenge with first-party data

For years, third-party data has been the mainstay of digital marketing, but today's highest performing companies are increasingly looking internally, to their own first-party data....

13 ways you’re doing social customer service wrong

One good thing about working in online retail is that nobody will catch you yawning behind the counter or drinking a cup of tea on the shop floor....

What is online reputation management and should you use it?

“You’re getting a bad rep, young man. Smoking in the toilets. Bunking off early. Listening to rock and roll music. What are you rebelling against?”...

10 practical Vine and Instagram video tips for brands

I was recently invited to speak at the CIM social video boot camp, where I demonstrated some tips for how brands can get the best from social video apps....

The return of creativity and design

Optimisation leads to incremental gain, while creativity leads to disruption....